MARKETING

An important aspect of publishing information on the Internet is to ensure that people can find it. Experience on the web illustrates that it is not always easy to retrieve the results you want from a search facility. General research shows that two out of three searchers give up before finding what they want.

To improve the likelihood of webpages ranking highly in the results of search engines, it is essential that websites incorporate additional descriptive data known as 'metadata'. Search facilities and directory services use metadata as a key tool for categorising the information from a website. It is our duty to ensure relevant metadata is provided with the development of a website.

Searh engine and directory registration is also executed to enhance the chances of reaching to a wider audience.

There are also other methods of promoting a website. Advertising can be adopted by selling advertising or sponsorship space on the website, or buying advertising space on other websites. There are several ways in achieving promotion.